Aminopörssi

A Sports Nutrition Brand for Everyone

Redefining sports nutrition through trust, expertise, and approachability.

Aminopörssi is a Finnish family-owned company specializing in sports nutrition, supplements, and wellbeing products. Known by its customers as a true “paradise for sports nutrition,” the company combines expert knowledge, trusted service, and an extensive product range that supports both athletic performance and everyday wellbeing.

One of the key objectives of the rebrand was to move beyond the traditional bodybuilding aesthetic often associated with sports nutrition. The new identity was designed to broaden the brand’s appeal—welcoming not only dedicated athletes but also health-conscious women, active lifestyle enthusiasts, and anyone interested in supporting their wellbeing.

The visual identity balances energy with expertise. A fresh colour palette, contemporary typography, and clean visual language communicate strength and movement without feeling intimidating or exclusive. The result is a brand that feels modern, approachable, and inclusive while maintaining credibility among experienced athletes.

The redesigned identity strengthens Aminopörssi’s position as a trusted expert in sports nutrition while making the brand more accessible to a wider audience.

Brand pillars

• Performance
• Expertise
• Trust
• Inclusivity
• Community
• Wellbeing

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